LOMPOC FAMILY YMCA PROMOTIONAL MAILINGS
The Lompoc Family YMCA is a health and wellness non-profit organization that provides its services primarily to underprivileged families in the Lompoc community.
The language and design of the three postcards and promotional ads emphasized the benefits the entire family received by becoming a member of the YMCA through clever wordplay that appealed to multi-generational and non-traditional family homes.
- Marketing conception and plan implementation
- Copy writing
- Graphic design